Post by account_disabled on Mar 6, 2024 4:11:44 GMT -5
Simultaneously in mexico and brazil, we will create a digital chain of kisses that invites everyone to join our closeness movement. And, for every kiss that is uploaded to the platform www.Doritos.Com.Mx/rainbow , we will be making a donation to cuenta conmigo, inclusive sexual diversity, ac, an organization with which we have worked for the last four years on this initiative. . The mission is to reach 1 million pesos, to help build virtual communities that support the lgbt+ community and their families. 2.- what response is there from the public Country email list In mexico? A.- we are very proud of the positive impact we have achieved over 5 years; however, we understand that there is still a long way to go and we must continue to raise our voices and continue promoting a message of love and respect among all. 3.- what role should brands and their marketing play to promote issues such as inclusion and diversity? A.- I consider that one of the most important roles is to be a supportive voice that amplifies messages of inclusion and diversity in order to generate change in society. As brands we must demonstrate, both to the consumer and to our internal public, that there is a real commitment towards the search for spaces of equality, respect and equity, demonstrating with actions what we have achieved.
At pepsico, diversity and inclusion are global principles that have become part of our culture and that respond to the demands and interests of our employees. These values and culture permeate each of our actions, which is reflected in our brands and initiatives, such as doritos ® rainbow . Through initiatives like this, we want to continue promoting respect, inclusion and diversity because we understand that this is the work that requires everyone's participation. While we are very proud of the positive impact we have had over these five years, we know that, today more than ever, we need to continue promoting a message of love and respect among all. 4.- how far behind or advanced do you feel we are in mexico with respect to these issues? A.- in my opinion, I consider that, in recent years, the issues of inclusion and diversity have been one of the most important and priority points on the public agenda. Without a doubt, we are experiencing important moments in the recognition of equality and respect for people at all levels, and it is our duty as a brand and as a society to offer spaces free of discrimination and homophobia for everyone, in order to walk together towards a more inclusive and diverse world.
And that is exactly what doritos ® rainbow is about , helping to raise awareness about the importance of promoting diversity and that together we can build chains of love, equality and respect to form a society where our differences make us stronger. 5.- what benefits, both for the brand and for society, do campaigns like this have? A.- I believe that the simple fact that one's voice is raised and visibility is given is already a benefit for everyone on the path to forming a more diverse and inclusive society. For us, the most important thing is that we always remain true to who we are, promoting a message of respect, inclusion, love and diversity. This has allowed us to continue what we started five years ago with doritos ® rainbow and continue working to offer a platform that helps us promote a more inclusive society, with the support of our partners, such as the cuenta conmigo association, with whom we have worked for four years, creating activities such as workshops and conferences for the lgbt+ community, their families and the general public. For example, this year with the resources obtained through #1kiss1donation, doritos ® and the pepsico méxico foundation will accompany cuenta conmigo in the adaptation of its tools to digital formats.